Team Williamsburg

 As a group we decided the place where we wanted to explore and develop a logo for was Williamsburg, Brooklyn.

We spent the first two hours wandering (shopping) around Bedford av. to try and soak up the energy of the place. 

It was calmer than Manhattan, more peaceful with local produce a key influence. Quaint but creative. So we decided to have a mutual starting point, the letters WB-BK, and see what each of could come up with overnight. 

Here are a couple of pages from my sketchbook. I took inspiration from the 'FOOLS GOLD' font for my ideas, focusing on the mirrored 'B' and circle composition as a starting point.

Everyone went and developed there own ideas, so we stuck up all of our options and had our own crit. Talking about which designs we liked, or any particular elements within those designs. How to combine or develop them so that everyone was content that we had a strong design. It was whittled down to the bottom design, debating wether we should include the dots around the leaves or not. As we were torn I asked the class and the unanimous vote went to the 'no dots' option. 

So here is our final design.

It stemmed from one of my sketches but I think that everyone contributed to tweak and discuss what was and wasn't successful, as well as giving elements to group members with better computer skills to edit the final design. 

Our logo is designed to work on the side of a tote bag, both in solid black ink, but offers the opportunity to play with marbled colours, as it is a simple block design.