While lost around Goodge Street I stumbled upon the 'SO WHAT?' studios, a market research company in the heart of London, just around the corner from Saatchi & Saatchi and other advertising/marketing giants.
Isn't this the most beautiful logo? No? Well you're mistaken. As I've said a thousand times, I'm a sucker for a circular logo, for reasons unknown to myself. So this with a combination of wirey, clean cut type and you're golden in my eyes.
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